Pregnant: advertising campaign for Bergedorfer Bier Brewery
“Pregnant” is a very creative campaign that the German brewery Bergedorfer Bier launched to promote its beer. With the slogan “Brewed with love”, the ads show men proudly holding their beer bellies.
The pictures follow a style commonly seen in essays of pregnant women, where they exhibit their big bellies looking proudly at them. The inspiration for the photos of the ad came from the picture of pregnant Demi Moore, made for the cover of Vanity Fair in 1991. The campaign was created by the German advertising agency Jung von Matt / Alster, which won the Silver Lion at the Cannes Lions 2016.