Craft beer labeled with art
Collective Arts Brewing is a craft brewer based in Ontario, Canada. Founded by the partners Matt Johnston and Bob Russell in 2011, the brewer’s main objective is to combine the creativity of a craft beer with the art of emerging artists as designers, musicians and filmmakers. The innovative idea is a success and they receive hundreds of art from around the world.
In their words:
Each of our beers is a work of art. On the inside, we proudly brew some of the most well-crafted beers with the help of our brewmaster, Ryan Morrow. On the outside, we feature limited-edition works of art by artists and musicians that change every few months. Added bonus? Through the augmented reality technology of our partner Blippar, all labels come to life through the free Blippar mobile phone app. Simply scan the label to hear the music, see the videos and view artist bios.
It’s worth seeing more of their story at: Adobe Create.