Controversial photography of Oliviero Toscani
Oliviero Toscani is an Italian photographer, known worldwide for his controversial photographs, mostly for advertising campaigns of Benetton brand, between the years 1982 and 2000. Toscani was born in Milan and, following the steps of his father, Fedele Toscani, a photo reporter of the Italian newspaper Corriere della Sera, decided to devote himself to photography.
After graduating in Zurich, Germany, Oliviero started working for various fashion magazines, including Elle, Vogue, L’Uomo Vogue and Harper’s Bazaar. But it was in the 80s that he was worldwide famous when, in 1982, he joined the world of advertising, working as Art Director for the Benetton Group.
The Benetton ads marked an era to be polemical, controversial and provocative. Invoking themes such as racism and religion, Toscani created some of the most iconic ads in the history of Advertising.