02 Aug Cha.ology – Branding for a Japanese Teahouse
This is a branding and spatial design project for Cha.ology, a Japanese Teahouse recently opened in Manchester City, UK. The design aims to capture the Japanese tradition in a clean, sophisticated and contemporary way.
the visual identity development was strongly influenced by the traditional tea-drinking culture of Japan. The inspiration was found in the Tatami Flooring System. The tatami is a type of mat used as a flooring material in traditional Japanese-style rooms. This grid system has guided all graphic development, such as menus for example. The iconography also had a similar minimalist approach as the key-line grids. The icons are used to help describe the complicated process of Japanese Tea Brewing to the customers who are less familiar with the experience.
Since the beginning of the project, the main goal of the creators was to provide a single experience to consumers, from the moment they enter the teahouse until they pay the bill.
More info about this project: Behance.